I started blogging again in July 2023 after some job changes and my children growing up which gave me a lot more discretionary time. I do this for me, but I hope some others find my posts interesting or useful in some way.
Teaser Image
Post Content & Images
I was listening to the Lex Fridman Podcast - episode #440, and he interviewed this random guy. I learned so much and he answered some questions that I didn't even know how to ask for website and programming challenges I have had my whole career. I am so thankful I heard this. Since I listened to this over a month ago, I have relistened to parts a few times once again, and now I am listening to the entire 3.5 hour podcast to capture all the gold nuggets it contains.
Some of the topics were:
- Simple Programming using 'vanilla' HTML, JavaScript, JQuery, PHP, and SQLite
- Stripe Payment System
- doing proof of concepts quickly
Simple Programming with PHP, JavaScript, JQuery, and SQLite
This might be the biggest game changer of my programming life!
Payment System Stripe
I have not investigated this as of 10/18/2024, but I will soon!
His Project (Businesses)
2:12 at the video lists them all
Transcript
Lex, my apologies if you don't want this out here, let me know in the homepage comments if you want me to remove it.
0:00
- So I was trying to figure out how to do photorealistic AI photos and it was... Stable Diffusion by itself is not doing that well.
0:05
The faces look all mangled- - Yeah. - And it doesn't have enough resolution or something to do that well.
0:11
But I started seeing these base models, these fine tune models, and people would train them on porn, and I would try them,
0:17
and they would be very photorealistic. They would have bodies that actually made sense, like body anatomy.
0:25
But if you look at the photo realistic models that people use now, still, there's still core of porn there,
0:30
of naked people- - Yeah. - So I need to prompt out the naked, and everyone needs to do this with AI startups with imaging. You need to prompt out the naked stuff.
0:36
- You have to keep reminding the model you need to put clothes on the thing. - Yeah, don't put naked 'cause it's very risky. I have Google Vision- - Yeah.
0:42
- That checks every photo before it's shown to the user to like check for NSWF. - Like nipples detector? Oh, NSFW detector. (chuckles)
0:48
- Because the journalist gets very angry. - The following is a conversation
0:53
with Pieter Levels, also known on X as levelsio.
0:59
He is a self-taught developer and entrepreneur who designed programs shipped and ran over 40 startups,
1:06
many of which are hugely successful. In most cases, he did it all by himself
1:12
while living the digital nomad life in over 40 countries, in over 150 cities,
1:19
Programming on a laptop while chilling on a couch, using Vanilla HTML, jQuery, PHP, and SQLite
1:28
He builds and ships quickly and improves on the fly, all in the open, documenting his work,
1:35
both his successes and failures with a raw honesty of a true indie hacker.
1:40
Pieter is an inspiration to a huge number of developers and entrepreneurs who love creating cool things in the world
1:47
that are hopefully useful for people. This was an honor and a pleasure for me.
1:54
This is the "Lex Fridman Podcast." To support it, please check out our sponsors in the description.
1:59
And now, dear friends, here's Pieter Levels. You've launched a lot of companies
Startup philosophy
2:06
and built a lot of products. As you say, most failed, but some succeeded. What's your philosophy
2:11
behind building the startups that you did? - I think my philosophy is very different than most people in startups.
2:17
'Cause most people in startups, they build a company and they raise money, right? And they hire people, and then they build a product,
2:24
and they find something that makes money. I don't really raise money. I don't use VC funding. I do everything myself.
2:29
I'm a designer. I'm the developer. I make everything, I make the logo. So for me, I'm much more scrappy.
2:36
And because I don't have funding, I need to go fast. I need to make things fast to see if an idea works, right?
2:42
I have an idea in my mind and I build it, build like a micro, mini startup. And I launch it very quickly,
2:48
like within two weeks or something of building it, and I check if there's demand. And if people actually sign up,
2:53
and not just sign up, but if people actually pay money, right? They need to take out their credit cards, pay me money,
2:58
and then I can see if the idea is validated. And most ideas don't work, like as you say,
3:04
most fail. - So there's this rapid iterative phase where you just build a prototype that works, launch it.
3:11
- Yeah. - See if people like it, improving it really, really quickly to see if people like it a little bit more enough to pay, and all that.
3:17
That whole rapid process is how you think of. - Yeah, I think it's very rapid,
3:23
and it's like if I compare to, for example, Google, like big tech companies. Especially Google right now is kind of struggling.
3:29
They made transformers. They invented all the AI stuff years ago, and they never really shipped.
3:34
They could have shipped ChatGPT, for example, I think I heard in 2019, and they never shipped it because they were so stuck in bureaucracy.
3:41
But they had everything, they had the data, they had the tech, they had the engineers, and they didn't do it.
3:46
And it's because these big organizations, it can make you very slow. So being alone by myself on my laptop,
3:52
in my underwear in a hotel room or something, I can ship very fast, and I don't need to ask legal for like,
3:59
"Oh, can you vouch for this?" I can just go and ship. - Do you always code in your underwear? Your profile picture, you're slouching-
4:07
- Yeah. - On a couch in your underwear, chilling on a laptop. - No, but I do wear shorts a lot, and I usually just wear shorts and no T-shirt
4:13
'cause I'm always too hot. I'm always overheating. - Thank you for showing up not just in your underwear but-
4:18
- Yeah. - Wearing shorts. - And I'm still wearing this for you, but- - Thank you. Thank you for dressing up. (Pieter chuckles)
4:24
- Since I go to the gym, I'm always too hot. - What's your favorite exercise in the gym? - Man, overhead press. - Overhead press like shoulder press?
4:30
- Yeah. - Okay. - But it feels good 'cause you win, 'cause when you- (Lex laughs)
4:36
I do 60 kilos. - Yeah. - So it's like 120 pounds or something. It's my only thing I can do well in the gym. And you stand like this and you're like, "I did it,"
4:43
like a winner pose. - It's victory thing. Yeah. - The victory pose. I do bench press, squat, deadlifts. (Lex and Pieter laughs)
4:49
- Hence the mug. - Yes. - Talking to my therapist. - Yeah. - It's a deadlift. - Yeah. Because it acts like therapy for me.
4:54
- [Lex] Yeah, yeah, it is. - Which is controversial to say. If I say this on Twitter, people get angry, - Physical hardship is a kind of therapy.
4:59
- Yeah. - I just rewatched "Happy People" A Year In The Taiga,"
5:05
that Werner Herzog film, where they document people that are doing trapping.
5:10
They're essentially just working for survival in the wilderness year round. - Yeah. - And there's a deep happiness to their way of life-
5:17
- Yeah. - Because they're so busy in it, in nature. - Yeah, 100%.
5:22
- There's something about that physical- - Physical, yeah. - Toil. - Yeah, my dad taught me that. My dad always did construction in the house.
5:29
He's always renovating the house. He breaks through one room and then he goes to the next room, and he is just going in a circle around the house
5:35
for the last 40 years. So he is always doing construction in the house and it's his hobby.
5:42
He taught me, when I'm depressed or something, he says, "Get a big," what do you call it?
5:47
Like a big mountain of sand or something from construction, and just get a shovel and bring it to the other side
5:54
and just do physical labor, do hard work, and do something.
5:59
Set a goal, do something. And I kind of did that with startups too. - Yeah, construction is not about the destination, man.
6:05
It's about the journey. - Yeah. (chuckles) - Sometimes I wonder people who are always remodeling their house. Is it really about the remodeling or-
6:11
- [Pieter] No, no, its not. - Is it about the project? - It's the journey. - The puzzle of it. - No, he doesn't care about the results. Well, he shows me, he's like, "It's amazing."
6:17
I'm like, "Yeah, it's amazing." But then he wants to go to the next room. But I think it's very metaphorical for work,
6:25
'cause I also, I never stop work. I go to the next website, or I make a new one, right? or I make a new startup.
6:30
So I'm always like... To give you something to wake up in the morning, and like, have coffee and then
6:36
kiss your girlfriend, and then you have like a goal. Today I'm gonna fix this . Today I'm gonna fix this bug or something.
6:42
I'm gonna do something. You have something to wake up to. And I think maybe especially as a man, also women,
6:48
but you need a hard work. You need like an endeavor, I think. - How much of the building that you do is about money?
6:55
How much is it about just a deep internal happiness? - It's really about fun, 'cause I was doing it when I didn't make money, right?
7:02
That's the point. So I was always coding, I was making music. I made electronic music, drum bass music 20 years ago,
7:08
and I was always making stuff. So I think creative expression is like
7:14
a meaningful work that's so important. It's so fun. It's so fun to have like a daily challenge where you try figure stuff out.
7:20
- But the interesting thing is you built a lot of successful products and you never really wanted to take it to that level
7:28
where you scale real big- - Yeah. - And sell it to a company or something like this. - Yeah, the problem is I don't dictate that, right?
7:34
If more people start using it, if millions of people suddenly start using it and it becomes big,
7:39
I'm not gonna say, "Oh, stop signing up to my website and pay me money." But I never raised funding for it. And I think, 'cause I don't like
7:46
the stressful life that comes with it. I have a lot of founder friends
7:51
and they tell me secretly. With hundreds of millions of dollars in funding and stuff,
7:56
they tell me, "Next time, if I'm gonna do it, I'm gonna do it like you because it's more fun, it's more indie,
8:01
it's more chill, it's more creative." They don't like to be manager, right? You become like a CEO, you become a manager.
8:09
And I think a lot of people that start startups, when they become a CEO, they don't like that job actually,
8:14
but they can't really exit it. But they like to do the groundwork, the coding.
8:19
So I think that keeps you happy, doing something creative. - Yeah, it's interesting how people are pulled towards that,
8:27
to scale to go really big, and you don't have that honest reflection with yourself,
8:33
like what actually makes you happy? 'Cause for a lot of great engineers, what makes them happy is the building,
8:38
the quote, unquote, "individual contributor." - Yeah. - like where you're actually still coding or you're- - Yeah. - Actually still building.
8:44
And they let go of that, and then they become unhappy, but some of that is the sacrifice needed
8:51
to have a impact at scale if you truly believe in a thing you're doing. - But look at Elon.
8:56
He's doing things million times bigger than me, and would I wanna do that?
9:01
I don't know, you can't really choose these things, right? But I really respect that. I think Elon's very different from VC founders. VC, it's like software.
9:08
There's a lot of bullshit in this world, I think. There's a lot of there's dodgy, finance stuff happening there, I think.
9:14
And I never have concrete evidence about it, but your gut tells you something's going on with companies getting sold to-
9:20
- Yeah. - Friends and VCs, and then they do reciprocity and this shady financial dealings.
9:26
With Elon, that's not. He's just raising money from investors and he's actually building stuff. He needs the money to build stuff, hard hardware stuff,
9:32
and that I really respect. - You said that there's been a few low points in your life. You've been depressed,
Low points
9:38
and building is one of the ways you get out of that. Can you talk to that? Can you take me to that place,
9:43
that time when you were at a low point? - So I was in Holland and I graduated university,
9:48
and I didn't wanna get a normal job, and I was making some money with YouTube 'cause I had this music career and I uploaded my music to YouTube.
9:54
And YouTube started paying me with AdSense, like $2,000 a month, $3,000 a month.
10:00
And all my friends got normal jobs, and we stopped hanging out, 'cause people would, like in university, hang out,
10:05
chill at each other's houses, you go party. But when people get jobs, they only party in the weekend,
10:12
and they don't hang anymore in the week 'cause you need to be at the office. And I was like, "This is not for me. I wanna do something else."
10:17
And I was starting getting this like, I think it's like Saturn return when you turn 27.
10:22
It's like some concept where Saturn returns to the same place in the orbit that it was when you're born. - I'm learning so many things.
10:29
- [Pieter] It's some astrology thing. - So many truly special artists died when they were 27.
10:34
- [Pieter] Exactly, there's something with 27, man. And it was for me. I started going crazy- - Yeah. - Because I didn't really see my future in Holland,
10:41
buying a house, going living in the suburbs, and stuff. So I flew out, I went to Asia, started digital nomading,
10:46
and did that for a year. And then that made me feel even worse, 'cause I was like alone in hotel rooms,
10:53
looking at the ceiling. What am I doing with my life? I was working on startups and stuff on YouTube,
10:59
but what is the future here?
11:04
While my friends in Holland were doing really well and living normal life.
11:09
So I was getting very depressed and I'm like an outcast. My money was shrinking. I wasn't making money anymore a lot.
11:15
I was making $500 a month or something, And I was looking at the ceiling thinking like,
11:20
"Now I'm 27, I'm a loser." And that's the moment when I started building startups. And it was because my dad said,
11:26
"If you're depressed, you need to get sand, get shovel, start shoveling, doing something. You can't just sit still."
11:32
Which is kinda like a interesting way to deal with depression. It's not like, "Oh, let's talk about it." It's more like, "Let's go do something."
11:39
And I started doing a project called 12 Startups in 12 Months where every month I would make something, like a project,
11:46
and I would launch it with Stripe, so people could pay for it. - So the basic format is try to build a thing,
11:52
put it online, and put Stripe to where you can pay money for it. - Yeah, add a Stripe... I'm not sponsored by Stripe, but add a Stripe checkout button.
11:58
- Is that still the easiest way to just like pay for stuff, Stripe? - 100%, I think so, yeah. - It's a cool company.
12:04
They just made it so easy. You can just click and- - Yeah. And they're really nice. The CEO, Patrick, is really nice.
12:09
- Behind the scenes, it must be difficult to actually make that happen because that used to be a huge problem.
12:15
- [Pieter] Merchant. - Just adding a thing, a button where you can pay for a thing. - Dude. - It's-
12:20
- Dude, I know this because when I was- - Trustworthy. - Nine years old, I was making websites also,
12:26
and I tried to open a merchant account. There was like before Stripe you would have like,
12:31
I think it was called Worldpay. So I had to fill out all these forms, and then I had to fax them to America
12:37
from Holland with my dad's fax. It was on my dad's name, and he had to sign for this,
12:43
and he started reading these terms and conditions, which is he's liable for 100 million in damages. And he's like, "I don't wanna sign this."
12:49
I'm like, "Dad, come on, I need a merchant account. I need to make money on the internet." - Yeah. (chuckles) - And he signed it, and we faxed it to America,
12:55
and I had a merchant accounts, but then nobody paid for anything, so that was the problem, But it's much easier now.
13:00
You can sign up, you add some codes, and yeah. - So 12 startups in 12 months.
12 startups in 12 months
13:05
- [Pieter] Yeah. - Startup number one, what was that?
13:11
What were you feeling? Were you sitting behind the computer, how much do you actually know about building stuff at that point?
13:18
- Well, I could code a little bit 'cause I did the YouTube channel and I made a website for... I would make websites for the YouTube channel.
13:24
It was called "Panda Mix Show." And it was like these electronic music mixes, like dubstep, or drum bass, or techno house.
13:29
- [Lex] I saw one of them had Flash. Were you using Flash? - Yeah, my album, my CD album was using Flash. Yeah, yeah. - Yeah.
13:35
- I sold my CD, yeah. - Kids, Flash was a- - Flash was cool. - Software. This is the break that- - Yeah, like grandpa,
13:41
but Flash was cool. - Yeah, and there was... What it is called? Boy, I should remember this ActionScript. There's some kind of programming language
13:47
- Script, yeah, yeah, ActionScript. - Oh, yeah. - It was in Flash. Back then that was the JavaScript. - The JavaScript, yeah. - Yeah. And I thought that's gonna,
13:53
that's supposed to be the dynamic thing that takes over the internet. - Yeah. - I invested so many hours in learning that. - And Steve Jobs killed it. - Steve Jobs.
13:59
- Steve Jobs said, "Flash Sucks, stopped using it." Everyone is like, "Okay." - That guy was right though, right? - Yeah, I don't know, yeah.
14:05
Well, it was a closed platform I think and- - Closed. - But this is ironic 'cause Apple, they're not very open.
14:11
- Right. - But back then Steve want was like, this is closed. We should not use it. And it's a security problems I think,
14:16
which sounded like a cop out. I just wanted to say that to make it look kind of bad. But Flash was cool, yeah.
14:22
- Yeah, it was cool for a time. - Yeah. - Listen, animated GIFs were cool for a time too. - Yeah. - They came back
14:28
in a different way. - Yeah. - As a meme though. I mean like, I even remember when GIFs were actually cool, not ironically cool.
14:36
- Yeah. - There's like, on the internet you would have like a dancing rabbit or something like this. - [Pieter] Yeah.
14:41
- And that was really exciting. - No, you had like the Lex homepage. Everything was centered. - Yeah. - And you had like Pieter's homepage
14:48
and on the construction. - Yeah. - GIF which was like a guy with a helmet and the lights.
14:54
It was amazing. - And there banners. Yeah, that's before like Google AdSense, you would've like banners for advertising.
14:59
- It was amazing, yeah. - And a lot of links to porn I think. - Yeah. - Or porny type things.
15:04
- I think that devil's squared, and merchant accounts people would use for, people would make money a lot. Only money made on internet was like porn or a lot of it.
15:11
- Yeah, it was a dark place. It's still a dark place. - Yeah. - But there's beauty in the darkness.
15:17
Anyway, so you did some basic HTML. - Yeah, yeah, but I had to learn the actual like coding.
15:23
So this was good. It was a good idea to like launch startup, so I could learn the codes, learn basic stuff.
15:31
But it was still very scrappy 'cause I didn't have time to, which is on purpose. I didn't have time to spend a lot of, I had a month to do something,
15:37
so I couldn't spend more than a month. And I was pretty strict about that. And I published it as a blog post. So people, I think I put it on Hacker News
15:43
and people would check kinda like, oh, did you actually, you know. I felt like accountability, 'cause I put it public,
15:48
that I actually had to do it. - Do you remember the first one you did? - I think it was Play My Inbox,
15:54
'cause back then my friends, we would send like cool... It was before Spotify, I think, we would send like...
16:00
2013, we would send music to each other, like YouTube links. This is a cool song, this is a cool song.
16:05
And it was these giant email threads on Gmail. And they were like unnavigable. So I made an app that would log into your Gmail,
16:12
get them emails and find ones of YouTube links and then make kinda like a gallery of your songs.
16:19
Essentially Spotify, and my friends loved it. - Was it scraping it? Like what was API?
16:24
- No, it uses like a POP like POP or IMAP, Actually check your email, so that like privacy concerns, 'cause it would get all your emails to find YouTube links.
16:31
But then I wouldn't save anything. But that was fun.
16:37
And that first product already would get pressed, when think like some tech media and stuff.
16:42
And I was like, that's cool. It didn't make money, there was no payment button, but actually people using it.
16:49
I think tens of thousands of people used it. - That's a great idea. I wonder why, why don't we have that?
16:55
Why don't we have things that access Gmail and extract some useful aggregate information.
17:01
- Yeah, yeah, you could tell Gmail, don't give me all the emails, just give me the ones with YouTube links- - Yeah. - Or something like that.
17:06
- Yeah, I mean there is a whole ecosystem of apps you can build on top of the Google. - Yeah. - But people don't really-
17:12
- [Pieter] Never do this, I've ever see them. - They build... I've seen a few, like Boomerang, there's a few apps that are like good,
17:18
but just- - Yeah. - I wonder what... Maybe it's not easy to make money. - I think it's hard to get people to pay for these like extensions and plugins, you know.
17:25
- Yeah. - 'Cause it's not a real app, so it's not like people don't value it. People value, oh this... And a plugin should be free.
17:30
When I want to use a plugin in Google Sheets or something, I'm not gonna pay for it. It should be free.
17:35
But if you go to a website and you actually, okay, I need this product, I'm gonna pay for this 'cause it's a real product. So even though it's the same code in the back.
17:42
It's a plugin. - Yeah, I mean you could do it through extensions, like Chrome extensions through from the browser.
17:49
- Yeah, but who pays for Chrome extensions, right? - Nobody. - Barely anybody. - [Lex] Nobody. - That's not a good place to make money, probably.
17:54
- Yeah, that sucks. - Chrome extension should be a extension for your startup. You know, you have a product. - Yeah. - Oh, we also have a Chrome extension.
18:01
- I wish the Chrome extension would be the product. I wish Chrome would support that. - [Pieter] Yeah.
18:07
- Where you could pay for it easily. Because imagine, I can imagine a lot of products that would just live as extensions,
18:13
like improvements for social media. - Yeah. - A thing that- - It's GPTs. - GPTs, yeah. - Like these ChatGPTs,
18:18
they're gonna charge money for now. And you get a rev share, I think from OpenAI. I made a lot of them also.
18:24
- Why? We'll talk about it. - Yeah. - So let's rewind back. (Pieter laughs) It's a pretty cool idea to do 12 startups in 12 months.
18:29
What's it take to build a thing in 30 days? At that time, how hard was that?
18:37
- I think the hard part is figuring out what you shouldn't add, right? Which you shouldn't build because you don't have time. So you need to build a landing page.
18:45
Well, you need to make the... (Lex laughs) You need to build the product actually, 'cause it need to be something they pay for.
18:50
Do you need to build a login system? Maybe no, maybe you can build some scrappy login system. For Photo AI, you sign up,
18:56
you pay, Stripe checkout, and you get a login link. And when I started out, there was only a login link with a hash and that's just a static link.
19:02
So it's very easy to log in. - Yeah. - It's not so safe. What if you link the link and now I have real Google login,
19:07
but that took like a year. So keeping it very scrappy is very important too, because you don't have time.
19:13
You need to focus on what you can build fast. So money, Stripe,
19:18
build a product, build a landing page. You need to think about how are people gonna find this?
19:24
So are you gonna put it on Reddit or something? How are you gonna put it on Reddit without being looked at as a spammer, right?
19:30
If you say, "Hey, this is my new startup, you should use it." No, nobody gets deleted. Maybe if you find a problem
19:36
that a lot of people on Reddit already have and sub-Reddit, and you solve that problem and say, "Sub-people, I made this thing
19:42
that might solve your problem and maybe it's free for now." That could work.
19:48
But you need to be very narrow it down, what you're building.
19:53
- Time is limited. - Yeah. - Actually, can we go back to the, you laying in a room feeling like a loser?
Traveling and depression
20:00
- [Pieter] Yeah. - I still feel like a loser sometimes
20:05
Can you speak to that feeling, to that place of just like, feeling like a loser?
20:12
Because I think a lot of people in this world are laying in a room right now listening to this. - Yeah, yeah, yeah. - And feeling like a loser.
20:18
- Okay, so I think it's normal if you're young that you feel like a loser, first of all. - Especially, when you're 27. - Yes.
20:24
Yeah, especially. - There's like a peak. - Yeah, yeah, I think 20 is the peak. And so I would not kill yourselves. It's very important.
20:30
Just get through it. Because you have nothing, probably no money,
20:35
you have no business, you have no job yet. Jordan Peterson said this, I saw it somewhere,
20:40
people are depressed because they have nothing. They don't have a girlfriend. They don't have a boyfriend. They don't have a... You need stuff, you need like, or a family.
20:46
You need things around you. You need to build a life for yourself. If you don't build a life for yourself, you'll be depressed. So if you're alone in Asia in a hostel
20:53
looking at the ceiling, and you don't have any money coming in, you don't have a girlfriend, you don't, of course, you're depressed.
20:58
It's logic. But back then, if you're in a moment, you think there's not logic, there's something wrong with me. - [Lex] Yeah.
21:04
- And also I think I started getting like anxiety, and I think I started going a little bit crazy
21:09
where I think travel can make you sane. And I know this because I know that there's like
21:14
digital nomads that they kill themselves. I haven't checked the comparison with baseline people, like suicide rate.
21:21
But I have a hunch, especially in the beginning when it was a very new thing like 10 years ago,
21:26
that it can be very psychologically taxing. And you're alone a lot,
21:32
back then when you travel alone, there was no other digital nomads back then, a lot. So you're in a strange culture.
21:38
You look different in everybody. I was in Asia, everybody's really nice in Thailand, but you're not part of the culture.
21:44
You're traveling around, you're hopping from city to city. You don't have a home anymore.
21:50
You feel disrooted. - And you're constantly in the outcast and that you're different from everybody else.
21:55
- Yes, exactly. Like Thailand, people are so nice. - [Lex] Yes. - But you still feel like outcast. And then I think the digital nomads I met then
22:02
were all kinda like, it was like shady business. But they were like vigilantes 'cause it was a new thing. And one guy was selling illegal drugs.
22:09
It was an American guy. It was selling illegal drugs via UPS to Americans on this website. There were a lot of dropshippers doing shady stuff.
22:17
There's a lot of shady things going on there. And they didn't look like very balanced people. They didn't look like people I wanted to hang with.
22:23
So I also felt outcast from other foreigners in Thailand, other digital nomads. And I was like, "Man, I made a big mistake."
22:29
And then I went back to Holland and then I got even more depressed. - You said digital nomad. What is digital nomad?
22:34
What is that way of life? What is the philosophy there? And the history of the movement. - I struck upon it on accident.
22:40
'Cause I was like, I'm gonna graduate university and then I need to get out of here. I'll fly to Asia, 'cause I've been before in Asia. I studied in Korea in 2009.
22:47
Study exchange. I was like, Asia is easy. Thailand is easy. And I'll just go there, figure things out. And it's cheap.
22:52
It's very cheap. Chiang Mai, I would live like for $150 per month rent. - Yeah. - For like a private room. Pretty good. So I struggled on this on accident.
22:58
I was like, okay, there's other people on laptops working on their startup or working remotely. Back then nobody worked remotely,
23:04
but they worked on their businesses, right? And they would live in Columbia or Thailand
23:11
or Vietnam or Bali. They would live kind of like in more cheap places. And it looked a very adventurous life.
23:18
You travel around, you build your business. There's no pressure from your home society, right? You're American.
23:24
So you get pressure from American society telling you kind of what to do. You need to buy a house or you need to do this stuff. I had this in Holland too.
23:30
And you can get away from this pressure. You can kind of feel like you're free. There's nobody telling you what to do.
23:36
But that's also why you start feeling like you go crazy 'cause you are free, you're disattached from anything and anybody,
23:45
you're disattached from your culture. You're disattached from the culture you're probably in, 'cause you're staying very short. - I think Franz Kafka said, "I'm free, therefore I'm lost."
23:53
- Man, that's so true. Yeah, that's exactly the point. And yeah, freedom is like, it's the definition of no constraints, right?
24:00
Anything is possible. You can go anywhere. And everybody's like, "Oh, that must be super nice."
24:05
Freedom, you must be very happy. And it's opposites, I don't think that makes you happy. I think constraints probably make you happy,
24:11
and that's a big lesson I learned then. - But what were they making for money? So you're saying they were doing shady stuff at that time?
24:18
- For me, 'cause I was more like a developer. I wanted to make startups kind of, and it was like drugs being shipped to America,
24:27
like diet pills and stuff. Non-FDA proof stuff. And they would like let...
24:32
They would say with beers and they would laugh about like all the dodgy shit kind of they're doing. - That part of, okay. - That kind of vibe.
24:39
Kind of sleazy, e-comm vibe. I'm not saying all e-comm is these. - Right. - But, you know, this vibe.
24:44
- It could be a vibe and your vibe was more build cool shit. - Make cool stuff. - That's ethical.
24:50
- You know, the guys with sports cars in Dubai, these people, you know. - Yes. - E-comm like, oh bro, you gotta drop ship.
24:55
- Yeah. - And you'll make 100 million a month. Those people was this shit. And I was like, this is not my people.
25:01
- Yeah, I mean there's nothing wrong with any of those individual components. - No, no judgment. - But there's a foundation that's not quite ethical.
25:10
What is that? I don't know what that is, but yeah, I get you. - No, I don't wanna judge. I noted for me, it wasn't my world,
25:15
it wasn't my subculture. I wanted to make cool shit. But they also think their shit is cool.
25:21
But I wanted to make real startups and that was my thing. I would read Hacker News, like Y Combinator,
25:27
and they were making cool stuff. So I wanted to make cool stuff. - I mean, that's a pretty cool way of life.
25:32
Just if you romanticize it for a moment. - It's very romantic man. It's colorful.
25:37
If I think about the memories. - What are some happy memories? Just like working, working in cafes or working in
25:45
just the freedom that envelopes you
25:50
from that way of life, 'cause anything is possible, you can just get off of. - I think it was amazing. We would work.
25:55
I would make friends and we would work until 6:00 AM in Bali, for example,
26:04
with Andre, my best friend was still my best friend and another friend, and we would work until the morning
26:09
when the sun came up. Because at night, the coworking space was silence. There was nobody else.
26:15
And I would wake up 6:00 PM or 5:00 PM. I would drive to the coworking space on a motorbike.
26:20
I would buy 30 hot lattes from a cafe. - How many? - 30.
26:26
'Cause there was like six people coming or we didn't know. Sometimes people would come in. - Did you say three, zero, 30?
26:32
- Yeah. - Nice. - And we would drink like four per person or something. - Yeah. - Man, it's Bali. I don't know if they were powerful lattes,
26:39
but they were lattes and we'd put 'em in a plastic bag and then we'd drive there and all the coffee was like falling everywhere.
26:44
- [Lex] Yeah. - And then we'd go negotiate and have these coffees here and we'd work all night. We'd p